SPF stands for Sender Policy Framework. It's an email authentication protocol that is published in the DNS records of a sending domain.
It gives a list of IPs, mail servers, and sending applications that are authorized to use this domain to send emails. As this list is public, the receiving server will be able to compare it with the IP or sending application of the incoming email.
As for any email authentication protocols, having SPF properly set improves the deliverability of emails sent from this domain. Indeed, some email servers can block the access to email with no SPF record published.
In the same way, your domain has less chances to be blacklisted or have a bad SpamAssassin grade if it has a SPF record published.
In a nutshell, having SPF properly setup will make your emails more secure while increasing your deliverability.
I own the domain "mailook.ai" and I'm using Google Workspace to send emails, as well as Sendgrid for marketing purposes.
I will publish this SPF record in my DNS:
v=spf1 include:_spf.google.com include:sendgrid.net ~all
We can decompose this SPF record into 3 parts:
I. The version of the SPF protocol. It always stays the same.
II. The "list" of authorized applications and/or servers that can send emails with the domain "mailook.ai".
III. The mechanism used. Basically, it indicate what will happen if an email using the domain "mailook.ai" is sent from an unauthorized sending application or IP.
In that case, the email that doesn't pass the SPF test will be automatically sent in spam.
Spam filters are using keyword detection to spot junk emails and make sure your inbox stays clean. This is why you should choose carefully the words used in the subject and body of your emails. Here's is the ultimate list of spam-trigger keyword that you should ban from your email content in 2021!